Atomic Radius Definition and Trend

Atomic radius is a term used to describe the size of an atom. However, there is no standard definition for this value. The atomic radius may refer to the ionic radius, covalent radius, metallic radius, or van der Waals radius. Atomic Radius Periodic Table Trends No matter what criteria you use to describe the atomic radius, the size of an atom is dependent on how far out its electrons extend. The atomic radius of an element tends to increase the further down you go in an element group. Thats because the  electrons become more tightly packed as you move across the periodic table, so while there are more electrons for elements of increasing atomic number, the atomic radius may decrease. The atomic radius moving down an element period  or column tends to increase because an additional electron shell is added for each new row. In general, the largest atoms are at the bottom left side of the periodic table. Atomic Radius Versus Ionic Radius The atomic and ionic radius is the same for atoms of neutral elements, such as argon, krypton, and neon. However, many atoms of elements are more stable than atomic ions. If the atom loses its outermost electron, it becomes a cation or positively charged ion. Examples include K and Na. Some atoms might lose multiple outer electrons, such as Ca2. When electrons are removed from an atom, it might lose its outermost electron shell, making the ionic radius smaller than the atomic radius. In contrast, some atoms are more stable if they gain one or more electrons, forming an anion or negatively charged atomic ion. Examples include Cl- and F-. Because another electron shell isnt added, the size difference between the atomic radius and ionic radius of an anion isnt as much as for a cation. The anion ionic radius is the same as or slightly larger than the atomic radius. Overall, the trend for the ionic radius is the same as for the atomic radius: increasing in size moving across and decreasing moving down the periodic table. However, its tricky to measure the ionic radius, not the least because charged atomic ions repel each other. Measuring Atomic Radius You cant put atoms under a normal microscope and measure their size—although you can kind of do it using an atomic force microscope. Also, atoms dont sit still for examination; they are constantly in motion. Thus, any measure of atomic (or ionic) radius is an estimate that contains a large margin of error. The atomic radius is measured based on the distance between the nuclei of two atoms that are barely touching each other, which means the electron shells of the two atoms are just touching each other. This diameter between the atoms is divided by two to give the radius. Its important, however, that the two atoms dont share a chemical bond (e.g., O2, H2) because the bond implies an overlap of the electron shells or a shared outer shell. The atomic radii of atoms cited in the literature are usually empirical data taken from crystals. For newer elements, the atomic radii are theoretical or calculated values, based on the probable size of the electron shells. How Big Are Atoms? A picometer is 1-trillionth of a meter. The atomic radius of the hydrogen atom is about 53 picometers.The atomic radius of an iron atom is about 156 picometers.The largest measured atom is cesium, which has a radius of about 298 picometers.

Voltaire s Candide As An Opportunity For Growth Or...

As humans, we have choices: To change, to stay the same, to work, to rest; each choice provides an opportunity for growth or stagnation. Voltaire’s Candide is a satire, originally published in 1759. The enlightenment ideals which originated in the 17th century and continued into the 18th century are highly prevalent in Candide. The work includes vehement criticism of nobility, philosophy, religion, and basic human cruelty. The main criticism of Voltaire’s work is directed toward philosophical optimism, a widely accepted idea at the time. Philosophical optimism is the conviction that â€Å"We live in the best of all possible worlds.† Voltaire’s writing is in line with the philosophy stated in John Locke’s Second Treatise of Civil Government on labor which is that â€Å"every man has a property in his own person: this nobody has any right to but himself. The labour of his body, and the work of his hands, we may say, are properly his. Whatsoever then he removes out of the state that nature hath provided, and left it in, he hath mixed his labour with, and joined to it something that is his own, and thereby makes it his property,† as Candide encourages free will and labor in order to achieve a desired end. Voltaire’s Candide employs the motifs of resurrection, hypocrisy, and crime in order to amplify the negative aspects of human nature, and in doing so, rejects the idea that â€Å"we live in the best of all possible worlds† and encourages the exercise of free will as well as making the choice

Diana Cazares Photo Write Essay Nightlife Free Essays

He was born on October 7, 1891 in New Orleans, Louisiana and died on January 16, 1981 at the age Of 89 in Chicago, Illinois. He is one of the major contributors to the Harlem Renaissance, or the New Negro Movement, a time in which African American art reached new heights not only in New York but across America. His early paintings of night scenes, and crowd scenes were influenced by jazz culture, and are perhaps his most popular and most prolific. We will write a custom essay sample on Diana Cazares Photo Write Essay Nightlife or any similar topic only for you Order Now It looks like with all the dancing, drinking, and socializing going on, they would forget the outside world. I can imagine how troubles would slide off, for a moment of fun and abandon. I hope can give this painting justice with my words. Sincerely, Diana Cares Dry. Marcia Mitchell English. 1301 . VII Archibald John Motley Jar. American, 1891-1981 Nightlife, 1943 â€Å"Nightlife† came across this painting after searching and searching all of the links provided. I am drawn to vibrant colors, music, and dancing, so it was no surprise that this particular painting had caught my eye. Music helps me in my troubled times, somehow sways my thoughts to more positive ones. What Archibald depicts in this painting is a contrast as to what was going on in reality. Racism roamed among African-American society but in the midst of this club, all you can see is people making the most Of their life, relishing in the jazz music. As stare at this picture, I see a crowd of African-American people enjoying a night at a cabaret, as it was called back then. In the background you see two bartenders tending to the needs of their customers. The wall is lined with countless selection of spirits, tempting the already intoxicated patrons. You can see people sitting down at the counter, awaiting someone to pull them up to dance and forget the outside world. Others are already looking three sheets to the wind, their heads on the counter. Couples sitting at tables, equally taking pleasure in the music, yet still caught up in each other. The music seems to be stimulating their senses into wild abandon. There’s a jukebox to the right blasting the invigorating tunes. So much movement every. Veer with people dancing to the music, you could almost hear it from the look on their faces. The women fully clad in their best dresses outfitted for exactly this scene. Blue, green, yellow, purple, red colors inviting you to look intently at such uninhibited fun, almost making you wish you were in that scene yourself. How to cite Diana Cazares Photo Write Essay Nightlife, Essays

Marketing Strategies of famous Australian Brand Tassal Free-Samples

Question: Analysis of the Marketing Approach and Strategy for the Selected Product of an Australian Based Company. Answer: Introduction The report is regarding marketing and management of a famous Australian brand Tassal. It states the importance of effective marketing strategies in todays scenario. to create a diversified position in the market it is advised that the brand needs to adhere to a systematic branding approach to create a valuable brand position in the market. Tassal is a pioneer of Salmon farming in Australia. In a competitive atmosphere, it is recommended that the business organizations need to develop effective brand strategies so that they can sustain competition. The report provides information related to the marketing strategies that required to be adopted. Marketing mix analysis and SWOT Analysis in the report helps in making an inference about the brand position (Tassal named top salmon company.2016). Companys Overview Tassal is a famous salmon farming brand since 1986. It is the largest producer of Salmon in Tasmania. They are currently known as one of the largest employer in Tasmania. The company grew from a privately owned operation to a major public company. It is listed on Australian Stock Exchange. The company is known for producing traditional fresh, frozen, smoked and canned salmon. They are selling value added salmon product in different retail stores and has recently earned place in the export market. The head office of Tassal is in Hobart and sales and marketing office lie in Melbourne. They have two retail stores located in Salamanca, Tasmania and Kew Victoria. The two major competitors are: Huon Aquaculture and Petuna Seafoods. In a short tenure the company has attained the desirable market in Australia. There is a necessity to develop concrete marketing strategies to attain advantageous market position. In a competitive world it is important for a brand to develop itself as an success ful brand (Products.2017). Marketing strategies to attain a desirable position in the market it is essential for a brand to develop successful business strategies. In a competitive atmosphere the marketer need to develop policies to strengthen efficacy in the market. Tassal has to focus on the current market comprehensive business strategies and expansion strategies to attain desirable results. The marketing and business strategies will help the brand in developing cohesive brand strategies to attain business goals (Solomon, 2014). Firstly to reach a noteworthy position in the market it is advisable to develop efficient business strategies that will help the brand in attaining objectives. Firstly it needs to develop policies and procedures to achieve place against the competitors. The marketer needs to develop policies and procedures in a manner that it helps the brand in gaining sustainable position. Secondly the whole focus of the brand should be regarding development of market strength. There is lot of competition from the other local business organizations. In such a situation it is advisable to develop concrete marketing strength that will help the brand in attaining objectives (Hollensen, 2015). In a restricted atmosphere the main focus of the brand should be regarding improvisation of strengths. The market capacity can be attained by developing futuristic growth strategies. The brand needs to struggle hard against the global competitors as well. All the opportunities and threats need to be assessed well before implementation of the marketing strategies. SWOT analysis is a helpful tool in understanding the brands strength and weakness (Burgess, 2017). The primary purpose is to implement a marketing strategy is for achieving direct result in long term sustainable growth. There are various components that are necessary for an individual to develop to attain marketing objectives. The overall purpose of the marketing plan is to develop an effective understanding in planning the business in an efficient manner. The business can only develop if the purpose is achieved through implementation of marketing objectives. The primary objective of Tassal is to become a well-known brand across globe (Baker, 2014). They have currently restricted their operations to Australia. In the coming years the company is planning to expand their operations across the globe. This requires a concrete marketing strategy in terms of future perspective. This is however important for a brand to expand itself to attain global efficacy (Hansen, 2017). The Tasmanian Salmon is famous around the world for its exquisite taste. It is suggested that Tassal need to develo p effective partnership deal with global fishing companies. This way they can plan to expand business in other countries as well. The SWOT Analysis helps in analyzing their status in the current market and assure the process though which they can expand their function in the domestic and international market (Turnbull and Valla, 2013). The Tasmanian Salmon producer has set a benchmark in the international market by selling the worlds top salmon and trout. The company is setting a high benchmark by following sustainable dedication towards economic as well as environmental development. This has helped them in attaining efficient market position (Strauss, 2016). Tassal is driven by sustainability business and committed to work with the stakeholders, staff and partners in order to implement improvement. The partnership with WWF Australia is one of the important benchmark in attaining growth and recognition in the local and the international market. They are consistently working for attaining sustainability. Tassal have been certified by the Aquaculture Stewardship Council (ASC) by WWF. They have most efficiently set the policies in order to attain highest global standards. They are a proactive advocate environment safety and ecological balance. This has voluntarily helped in transparency and effective communication. In a restricted atmosphere the main focus of the brand should be regarding improvisation of strengths and to work on their weakness (Tassal.2017; TASMANIAN SEAFOOD INDUSTRY COUNCIL.2017). Marketing planning The marketing plan helps in achieving the business targets. It is evident that the business around the world needs to develop marketing plan. Large sized business organization like Tassal need to develop itself as a proficient market leader by actively leading an example in the industry. Fishery is one of the primary occupations of people in Tasmania. Looking onto the current market situation and the demand of Tasmanian fish in the world it is suggested to develop marketing plan (De Mooij, 2013). The company is facing threats from the other local and international brands. There is a necessity to develop effective marketing strategies considering the 4 Ps of marketing. This will help the business in attaining market objectives. Product Firstly it is important for Tassal to give importance for developing their primary product. This will evidently help the organization in attain desired goals. Tassal has to develop product with high quality against its competitors. The products need to be at par with the international quality standards. This will ensure effective survival of the brand while looking onto the current market situation. Currently the brand is providing fresh, frozen, canned fishes in the local stores in Australia. It needs to improve their reach by focusing upon the business strategies. The brand needs to show a huge market presence in the local and the multi-brand store. It is evident that the brand should focus on reaching every individual place so that the customers dont switch on to the other brand. Tassal needs to develop the product in local and international market. It needs to improve product life cycle. It should focus on developing the product by focusing on different phases. This is evident fo r a business to develop concrete strategies to develop International Product life cycle. They need to specifically strive for local and oversea innovation. Implying all these strategies will help the brand in competing against the other brands. After attaining maturity in the international market the brand needs to create worldwide imitation. Last stage is related to reversal and the whole process related to the product life cycle keeps going. Tassal need to come up in the market with a concrete planning structure and it is evident for a brand like Tassal to develop effective product strategy to attain desired results (Czinkota and Ronkainen, 2013). Price In a competitive atmosphere it is evident that the brand should sell product at a competitive price. At present the brand like Huon Aquaculture and Petuna Seafoods are major competitor. Tassal need to sell their product at a price that seem affordable from the point of view of customers. The market is highly competitive with few recognized competitors. In such a condition it is recommended to keep competitive price to reduce the brand switch over price. It is highly recommended that the brand need to utilize Contribution-margin based strategy in maximize overall profit. The product contribution to the company can maximize the total amount of profit. In this manner the company can achieve the desired results by effectively contribution on to the margin based pricing. On the long run the company can generate maximum capacity by removing the extra cost applicable in between the whole process (Armstrong, Adam, Denize and Kotler, 2014). Promotion The product promotion is considered to be one of the most effective activities to increase the product visibility in the market. It is important for the brand to gain positive recognition among the customers (Fawcett, Ellram and Ogden, 2014). It needs to carry out marketing and planning strategies like advertising and promotional scheme that will help the brand in attaining recognition in the local as well as International market. It is necessary that the brand should fully utilize the marketing strategies to attain desired results. A separate budget needs to be allocated for the purpose of promotion. This will for sure help Tassal in attaining market recognition (Baker, 2014; Moriarty et al 2014.). Place The place of business is effective for the band in order to achieve sufficient recognition in the market. However the brand is available in the entire local and multi-brand store in Australia. It is highly necessary for a brand to be present at every place. This will help the brand in attaining considerable market share. In case of the international market, Tassal needs to form effective relationship with the exporters in order to attain successful result. In the recent time period there is an increase in overall demand of Salmon and Trout. The easy availability of product at an every store will help the brand in attaining desired objective (Kotler, Keller, Manceau and Hmonnet-Goujot, 2015). The products need to be placed in a manner it help the brand in attaining visibility. It is necessary that the brand need to develop concrete marketing strategies by focusing upon distinguished market capacity. In this manner the brand will be able to strengthen brand visibility. Comparison of marketing Mix with Huon Aquaculture and Petuna Seafoods Tassal Huon Aquaculture Petuna Seafoods Product They are providing fresh, frozen and canned salmon and Trout Tasmanian fishery company providing fresh, frozen and canned fish Fishery producing quality fish of fresh frozen and canned fish. Price The product is available at their own retail outlet and at Woolworths and Coles. Products are only available at their own retail store Restricted outreach to customers. Promotion Using more interactive mode of promotion to attract customers. Promotion techniques are invisible. The brand is more involved in traditional technique. No effective promotional technique Place The products have a better outreach than the other two companies. The products have an international outreach Products available at restricted store Restricted availability in few Australian stores owned by Petuna. Recommendations It is recommended that The Company need to focus on expanding business across globe. It is evident for Tassal to develop quality to develop effective market strategies. The purpose of Tassal is to provide high quality fish. The brand is already a pioneer in Australia but it is suggested that the brand need to create appropriate brand strategies to expand overseas. The brand requires appropriate market visibility. This can only be attained if a brand creates effective strategies in order to attain appropriate market (Armstrong and Taylor, 2014). The promotion strategies need to be adopted so that thereby can attain visibility in the international market. It is thereby necessary for the brand to attain efficiency by developing effective promotional strategies not only in the local as well as International market. The brand is thereby needed to focus on making changes according to the developing market. This provides them with a tool to attain concrete results on a long run. The purpose of attaining efficiency is through appropriate market strategies. On long run Tassal has to attain sustainable results by working on their core competencies (Hill, Jones and Schilling, 2014). Conclusion To conclude it is evident from the report that Tassal has been working efficiently in the market and have attained sustainability through their aggressive market strategies. In such a competitive atmosphere it is necessary that the brand thereby develop market competency by accomplishing desired goals. It is necessary that the brand need to adhere to the sustainability results in order to provide quality results to the customers. The report incorporates all the necessary marketing strategies necessary looking onto the Tasmanian fish industry. In a competitive atmosphere it is recommended that the business organizations need to develop effective brand strategies so that they can sustain competition. In a short tenure the brand has attained capacity. It is the high time for the brand to develop itself in the international market. It is only possible if the brand develop competencies through enabling high market standard. Recommendations are given at the end of the report which will pro vide readers with a quick insight into the fishery industry and its development. Looking onto the current market it is visible that the market has lot of opportunity to develop itself. It is recommended that Tassal need to adopt successful business strategies like a comprehensive business atmosphere that will help the business in expanding function in Australia and all over the world. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Burgess,G.2017. Online. Macquarie Harbour: Tassal and Petuna not joining Huon Aquaculture legal action over salmon numbers. Available at https://www.abc.net.au/news/2017-02-06/tassal-and-petuna-not-joining-legal-action-over-salmon-numbers/8244094 Accessed on: 25 April 2017 Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fawcett, S.E., Ellram, L.M. and Ogden, J.A., 2014.Supply chain management: from vision to implementation. London: Pearson. Hansen, D.D.J., 2017. MARKETING CONCEPTS. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Products.2017. Online. Available at: https://www.tassal.com.au/products/ Accessed on: 25 April 2017 Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Strauss, J., 2016.E-marketing. Routledge. TASMANIAN SEAFOOD INDUSTRY COUNCIL.2017. Online. Available at: https://www.tsic.org.au/ Accessed on: 25 April 2017 Tassal named top salmon company.2016.Online. Available at: https://insidefmcg.com.au/2016/08/18/tassal-named-top-salmon-company/ Accessed on: 25 April 2017 Tassal.2017. Online. Available at: https://www.wwf.org.au/about-us/partners/tassal Accessed on: 25 April 2017 Turnbull, P.W. and Valla, J.P. eds., 2013.Strategies for international industrial marketing. Routledge.